Why does GVEA automatically enroll everyone in the program rather than asking members to join?

GVEA’s Member Advisory Committee and Board of Directors considered the benefit of automatically enrolling all members versus voluntary enrollment. Research showed that we would have much better involvement with automatic enrollment, not because members wouldn’t want to participate, but because most people simply wouldn’t take the initiative to contact us to sign up. The program is voluntary in the sense that a member can choose not to participate at any time.